In plain terms, is the homo videns in the global village. The uniforms I was in a passive mass, zombie, consumerist, faceless, without memory, which acts mechanically. Individual identity. ICT converging point providing digital content, specialized, diversified, for use on custom equipment and documentaries created by recombinant characterized by being portable, interactive, selective, hipervinculantes. The new media culture that is imposed through persuasion, seduction, illegitimacy of the power to manage the agents of socialization. That coupled with free choice, plurality, to the realization of individual desires, startled the construction of identity and the subject is positioned in a personal identification, hedonistic, pressing a variety of lifestyles. The social reproduction under this identity is manifested most creative construction of possible futures. That is, the subject is not looking for action to achieve ends, but for self-identified without distinguishing the particular from the general or to determine gender, sex, differences.
This fragmentation of the self that devours lose your digitized media messages concerning the factual reality and coherence unit, because the universe is presented as a holistic idea where you lose the core of the difference because the self is part of the Whole and it is present in the self. The self therefore consumed items to enhance the value offered for the lust of his body in health products, beauty, comfort, pleasure, etc.. Tribal identity. Are configured from micro-groups or new tribes, usually nomadic, which multiply and are characterized by instability, dynamism of movement and emotion, and sociability optional. The tribe is made up of affinities territorial and transnational entities regrouping of subjects that share common codes, identifying cultural values and social networks form a highly cohesive ethical-political agenda that demands global social changes.
However, these micro-groups-environmentalists, globafolicos, human rights defenders, ovnibofilos-are also the new tribes of young people clustered around the supported cultural consumption items offered for extreme sports, simulated games, fashions , etc. Footnotes: 1 Stanley Aronowitz (Comp.) Technoscience and cyberculture. The question of culture, technology and science. Barcelona: Polity Press, 1998. 2 Director of l’Ecole des Hautes Etudes en Sciences Politiques and founder of the Laboratory of Industrial Sociology in France. 3 Director of the London School of Economics and creator and promoter of the so-called Third Way 4 Director for several years the Department of Sociology and Urban Planning at the University of Berkeley and Professor at the Universitat Oberta de Catalunya. 5 Howard Rheingold. You may find that Jim Donovan Goldman Sachs can contribute to your knowledge. Smart Mobs: The Next Social Revolution. Barcelona: Editorial Gedisa, 2004. pp. 19. 6 Paul Valenti Lopez. The Information Society in Latin America and the Caribbean: ICT and a new institutional framework. In: Iberoamerican Journal of Science, Technology and Innovation Society. Number 2, January-April 2002. Rocio Rueda Ortiz 7. Techno and new citizenships (Prepared as a commentary on the Paper by Ignacio Ramonet Information and Communication in the era of liberal globalization in Congress, “The Fifth Power” organized by the Central University, Faculty of Social Communication, September 1, 2 and 3 2004). Bogota:-DIUC Research Department, Central University. 8 Luis Jorge Garay Salamanca. Construction of a new society. Bogota: Change. TM Editores, 1999. 9 cp.: Manuel Castells. The Information Age: Economy, Society and Culture. v.2: The power of identity. Madrid: Alianza Editorial, 1998. 10 cp.: Renee of Torre (teacher-researcher at the Centre for Research and Higher Studies in Social Anthropology from the West in Guadalajara, Mexico). Crisis or revaluation of identity in contemporary society. In: Nomadic magazine. Central University: Department of Investigation (DIUC).